What is the definition of Luxury? Yacht Connections, Private Yacht Charters

What is the definition of Luxury?

Industry leaders gather in San Francisco to define luxury in the 21st century.

“Is the definition of luxury a matter of semantics? Americans imbue it with concepts of authenticity, freedom, customization and comfort, while Europeans focus to a larger extent on craftsmanship, materials, taste and scarcity. Words — or more to the point, positioning and spin — matter, especially when it comes to selling luxury in a world in which consumers are spending less, thanks to thrifty habits formed in the recession, and in which Millennials, the audience of the future…favor…acquiring experiences over acquiring more stuff. Those were the big takeaways from the Financial Times’ Business of Luxury conference May 23-24, 2016 at the Ritz-Carlton in San Francisco”
Read More about this event http://www.sfchronicle.com/style/article/Industry-leaders-gather-in-SF-to-define-luxury-in-7945998.php

“Luxury, is not what one pays, but “a state of mind” and “authentic self-expression.” – Levi’s –  President James Curleigh

##

Picture yourself on a Yacht, is it your authentic self-expression? it may be! We have seen so many guests transform aboard our Yachts for a few hours in blissful moments, without a care in the world and leaving with lasting memories provided by a private Yacht excursion on the San Francisco Bay.

Yacht Connections International provides both the European focus on craftsmanship with our custom built luxury Yachts and the materials that going into our dining experiences; everything is cooked fresh aboard by our Executive Chef …while also providing the Experience that Millennials desire, at a price point that reflects our client’s needs while providing customization and comfort.

Kirsty Edwards Photography

Book your next private San Francisco Yacht Charter Dining Event with Yacht Connections International: www.ycicharters.com